Tuesday, September 29, 2009

Dunkin is Actually Dunkin'. Oops.

Okay, so when did Dunkin' Donuts start putting - correctly - the apostrophe in its logo? It wasn't there at one point, right? Well, it's there now, and I'm embarrassed that I scolded the coffee-and-donut behemoth in a recent post about National Punctuation Day. The day after I accused Dunkin' Donuts of not having the apostrophe that indicates the omission of the g, I went to work and saw the logo. It contains an apostrophe. The next day I saw three Dunkin' Donuts stores while walking around New York City. Again, each logo had the appropriate apostrophe in the appropriate place. When did this happen? And why did I never notice? My powers of observation when it comes to grammar - and especially grammatical mistakes - are acute, so it confuses me to no end that I would think Dunkin' Donuts didn't have an apostrophe when it indeed does.

Ever since that post, I've searched for a Dunkin' Donuts logo that did not have the apostrophe. I've sent an e-mail to the corporate office asking if the franchise was ever presented as Dunkin Donuts. I eagerly await a reply.

In the meantime, I apologize profusely to Dunkin' Donuts for my egregious error.

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