Monday, February 14, 2011

Have a Bento from FUJI Catering and Table for Two

Order a bento and feed a child in Africa.

Starting Valentine's Day in New York City, you can do just that. Japanese non-profit organization Table for Two (TFT) and New York-based FUJI Catering, a bento delivery company, announced that they are collaborating in an effort to fight obesity and hunger simultaneously.

I'm happy to say that I played a small role in this partnership. In the summer of 2009, Chopsticks NY hired me to write about FUJI Catering. (You can read that spread here.) Since then, I've written a New Year's resolution story about eating healthy bento and another feature for Chopsticks NY. (Enjoy re-reading those stories here and here.)

When I attended a lecture about TFT at the Japan Society last summer, I immediately thought of Toru Furukawa of FUJI Catering. His bento company would be the perfect find for the Japanese charity. I introduced myself to Masahisa Kogure, director of TFT International, and then discussed my idea with Toru-san. I put them in touch with each other, and after a few months of meetings and strategic planning, the two organizations have formed an alliance.

I wrote a press release to help them announce their goal to feed healthy meals to New Yorkers and children in the impoverished nations of Uganda, Rwanda, and Ethiopia. Read about the collaboration here, have your company order lunch from FUJI Catering here, and learn all about TFT here.

Toru Furukawa of FUJI Catering

Masa Kogure of Table for Two at the Japan Society, July 2010

Masa with a slide of African children TFT has helped

The slide that made me think FUJI Catering could be TFT's partner

Mouthwatering FUJI Catering bento
Photo: Toru Furukawa, FUJI Catering

Don't you want to eat this for lunch every day?
Photo: Toru Furukawa, FUJI Catering

Table for Two-branded salmon bento from FUJI Catering
Photo: Toru Furukawa, FUJI Catering

Table for Two-branded yakitori bento from FUJI Catering
Photo: Toru Furukawa, FUJI Catering

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