Otosan, the ornery Akita Inu and patriarch of the White family, has taken over Ginza! The face of SoftBank's brilliant ad campaign, Otosan is featured prominently in one of Tokyo's glitziest shopping districts.
SoftBank, a major Japanese cell phone company, opened a new flagship store in early March.
Here's SoftBank's commercial announcing the opening:
I've seen several SoftBank print ads during my current stay in Tokyo, and I noticed they've added a new character. It's model Reina Triendl, who joins the White family for a homestay.
It's confusing, but so much fun!
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| Otosan is big in Ginza |
SoftBank, a major Japanese cell phone company, opened a new flagship store in early March.
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| Dog car :) |
Here's SoftBank's commercial announcing the opening:
I've seen several SoftBank print ads during my current stay in Tokyo, and I noticed they've added a new character. It's model Reina Triendl, who joins the White family for a homestay.
It's confusing, but so much fun!
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