Saturday, March 31, 2012

My Favorite Japanese Dog Has a Fancy New Store

Otosan, the ornery Akita Inu and patriarch of the White family, has taken over Ginza! The face of SoftBank's brilliant ad campaign, Otosan is featured prominently in one of Tokyo's glitziest shopping districts.

Otosan is big in Ginza

SoftBank, a major Japanese cell phone company, opened a new flagship store in early March.

Dog car :)

Here's SoftBank's commercial announcing the opening:

I've seen several SoftBank print ads during my current stay in Tokyo, and I noticed they've added a new character. It's model Reina Triendl, who joins the White family for a homestay.

It's confusing, but so much fun!

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